Rebranding Mintter Hypermedia

Background

Since the inception in 2019, our app and company have been known as Mintter. In late 2023 we introduced Hypermedia, our open content protocol.
We invite other developers to join the Hypermedia movement and develop their own apps on the protocol and open source infrastructure. Together we are building a future for the web that is permanent, organized, signed, and decentralized!
Today we are renaming ourselves to "<> Hypermedia". We are the team in control of the <> app. Other developers may not mimic <> (although they are welcome to contribute through pull requests!). We will keep the app open source, so you can fork and rename to use the app code for your purposes.
We plan to make money by providing services that enhance the Hypermedia experience, such as content storage and web distribution. The <> app will provide easy access to these services, and will support connection to third-party services as well.

Rebranding Procedure

Prep

    Prepare various graphics:
      blog post
      release banner
      social media icons and banners, homepage banner
    Copy:
      Text for social media
        Github descriptions+bio
        Twitter bio
        Announcement copy
    Secure domain names/social media handles

Launch Day

    Announce new name to community
      Tweet new banner image and announcement text
        Mintter is Rebranding to <> Hypermedia
        Short text that emphasizes the meaning behind our new brand, reminding people what we stand for
      Rename Discord Server
        Announcement post in discord right before the rename, using @here
    Rename Git Org + Repo
      Remind devs to move over to new repo location
    Code Renaming
    Create or move Group to Domain: newbrand.hyper.media or other domain
    App Name and Icon. Maybe for the next release, or maybe launch on release day
    Swag